It Is Reasonable To Wonder What Shakespeare Had In Mind While Writing

It is sensible to consider what Shakespeare had at the top of the priority list while composing Hamlet. All things considered, Shakespeare wasn't a savant or student of history, or even an artistic pundit. He was a writer. He didn't leave basic articles inspecting his work. It is left to us to look at his work and choose for ourselves, on the off chance that we want to, what Shakespeare was thinking. Did he realize that he was composing a dramatization of profound mental importance, a play which would inevitably be seen and perused the world, delivered many occasions more than several years, educated in schools, and thought of as one of the world's most noteworthy plays? I, for one, envision him crossing the t in the final expression of the play, putting down his pen, and saying, I trust it runs a year. However Hamlet is a very intricate play. To welcome the creative mind which went into the production of this disaster, we should initially dig into what is putatively Shakespeare's most unpredictable catastrophe, King Lear. Lear has three little girls: Cordelia, who is unwavering and undervalued by Lear, and Regan and Goneril who get everything at his hands and double-cross him. These topics of lost love and dutiful disloyalty are reflected in the subplot of the play, the connection between the Earl of Gloster and his two children, Edmund, who is upheld and affirmed by Gloster and sells out him, and Edgar, who shamefully turns into an outlaw from his dad's fury. The mirror is entirety. In it we see Cordelia's appearance and see Edgar, while Regan's and Goneril's appearance, which are of one face, show us Edmund. In the principle plot of Hamlet, Hamlet's dad has been killed. Hamlet swears vengeance, yet fake's franticness and deferrals. In the subplot, the chamberlain, Polonius, is killed by Hamlet. One of Polonius' youngsters, Laertes, swears retribution, while different, his little girl Ophelia, goes frantic. Here, the mirror is split. Hamlet's appearance is fragmented. We see one piece of him, his retribution intention, in Laertes' activity, and we see his imagined franticness in Ophelia's desolate condition. More than this present, Hamlet's picture is darkened contrasted with those of his partners. Hamlet talks about vengeance, yet stalls; Laertes in a flash raises and armed force and assaults the realm, yet he should be fulfilled over his dad's homicide. Hamlet just acts frantic; Ophelia's franticness is excessively genuine. Shakespeare presents us with a play managing striking human likenesses and contrasts and a hero who is in excess of a character, yet is an abridgment of the characteristics of the minor characters. Hamlet's undiscovered potential tosses the completely acknowledged activities of Laertes and Ophelia into help. On the off chance that the play were about Laertes and Ophelia, Hamlet would be the ideal foil. In Hamlet's fibrillating execution we acknowledge Laertes strength. Seen against Hamlet's influenced loss of brains, Ophelia's actual frenzy is the more pathetic. In any case, to look at Hamlet as a foil for Laertes and Ophelia is to overlook the main issue. All things considered, Hamlet is the saint. The play is, more than anybody, about him. Mirrors can be beguiling. One can dismiss what is genuine and what is only picture. Claudius is an a valid example. We would never confuse Claudius with the hero of the play. Really? He is Hamlet's foe. However, actually, Claudius has a few qualities normal to Shakespeare's shocking saints. Utilizing *A. C. Bradley's definition, how about we look at Claudius' capabilities to be the hero of Hamlet. ? The heartbreaking saint is an individual of serious extent or incredible significance. Claudius qualifies here. He is the ruler. As his fortunes go, so go those of all who encompass him. As he is chipper, the court is sprightly. As his temple is contracted in hardship, so the Danish court endures. ? The awful legend has an inclination some specific way, joined by a powerlessness to oppose the power which drives the person in question. Claudius is goal-oriented. His ? aspiration drives him to kill his sibling, the previous lord. ? Claudius is malicious. Be that as it may, the unfortunate saint need not be acceptable. Think about Macbeth and Richard III. ? By their demonstrations, Shakespeare's lamentable legends would like to accomplish planned results. In any case, what they accomplish isn't what they expected; it is awfully not normal for it. Claudius' deadly demonstration brings him just fleeting satisfaction. As the play opens, Claudius' circumstance is secure. He

BP Exploration Case Study Example | Topics and Well Written Essays - 1000 words

BP Exploration - Case Study Example Drawing on your past examination, to what degree do you trust BP Exploration's relative execution can be continued in the medium term Throughout the most recent five years, BP Exploration has drawn on various assets and abilities which keep it perhaps the greatest organization and one of the biggest oil and petrochemicals bunches on the planet. BP utilizes in excess of 65,000 individuals in 70 nations. BP Exploration is liable for 60% of BP's overall income. It utilizes 60% of BP's staff and has in excess of 40 autonomous Assets.1 BP's work on oil and petroleum gas investigation and creation, along with the administration of raw petroleum and gaseous petrol pipelines, handling and fare terminals has driven the organization to numerous regions of the globe. BP Exploration has a wide asset base; as of now with solid situations in Alaska, the North Sea and North America, it is currently creating major new fields in Angola, Azerbaijan, Trinidad, Algeria and in the Gulf of Mexico, with melted petroleum gas business venturing into the Asia Pacific Region. BP's TNK BP adventure in Russia utilizes 100,000 individuals. It claims and works five processing plants through West Siberia, the Volga-Urals and East Siberia. The BTC Pipeline currently runs 443km through Azerbaijan, 249km through Georgia and 1,076km through Turkey. The pipeline, covered its whole length, has eight siphon stations. It is the main direct pipeline interface between the Caspian Sea and the Mediterranean. BP trusts the BTC undertaking will carry posi tive financial favorable circumstances to the locale and abstain from expanding oil traffic through the helpless Turkish Straits. Notwithstanding BP Exploration's ventures around the world, BP advances an 'Upstream' outlook - the organization progresses in the direction of long haul supportable business, conveying prevalent assistance through cycle returns by having a more noteworthy portion of enormous, ease oil and gas fields.2 BP has actualized key fruitful systems so as to stay a world head. These are: persevering on an Earth-wide temperature boost and environmental change; advancing an 'upward input' procedure in-house; and advancement of a business insight system. To a huge degree BP Exploration's assets and abilities are all around lined up with its marketable strategy, creating an upper hand for the organization all in all. In the late 1990's BP made a break with the petrochemical business and set a trend. The organization's administration comprehended it was acceptable business to consolidate environment into business and network vital arranging. In May 1997, BP CEO, John Brown gave a spearheading discourse, reporting BP's choice to acknowledge that environmental change is happening and its expectation to take care of business. This move made BP a great deal of consideration from the world's media, earthy people and government officials. BP was the first global to make such a stand. It focused on diminishing nursery discharges and to joining global endeavors in limiting nursery outflows. Sun based vitality was formally focused on, on a standard with BP's three different undertakings: investigation, oil and chemicals.3 In-house, BP's 'upward criticism system', was intended to make a more prominent feeling of occupation fulfillment for representatives while working in concordance with the organization's development. Senior administration was resolved to accomplish a progressively open style in the work environment; in light of submitted groups occupied with open, legitimate correspondence to design and accomplish corporate,

Nokia & Microsoft Alliance Essay Example for Free

Nokia Microsoft Alliance Essay Microsoft would thus offer help to Nokia in selling its new Windows Phone controlled cell phones. Nokia’s Canadian CEO, Stephen Elop, and Steve Ballmer, his Microsoft partner, declared that Nokia would make Windows Phone its principle telephone stage, a move that successfully affirms that Nokia’s own foundation, Symbian and MeeGo, were uncompetitive and they would be hurled onto the innovation garbage dump. There were blended responses from experts to the collusion among Nokia and Microsoft. The test before the senior administration at Nokia and Microsoft was the means by which to make the coalition work. Nokia once commanded the market for standard â€Å"feature phones† and cell phones, the Internetenabled, multi-media gadgets that are turning out to be must-have devices for the business and top of the line purchaser markets. Yet, Nokia’s Symbian OS has not demonstrated well known with buyers, who have been relocating all at once to Android and Apple telephones. Subsequently, Nokia started to confront serious rivalry from organizations like Google, Inc. also, Apple, Inc. ho entered the market for very good quality cell phones after 2007. Investigators said Nokia’s poor spotlight on programming and the absence of the most recent OS on its cell phones were the primary purposes behind its declining piece of the overall industry in the most recent years. In the harvest time of 2010, Nokia confronted three decision: the first was to continue building up its own OS, Symbian and MeeGo; the second was to receive Google’s Android framework; and the third was to go with Microsoft. The principal choice was dropped in view of the long lead times that would be required to refresh Symbian and get MeeGo propelled. Android dropped off the rundown as a result of the troubles they were looking in â€Å"differentiating [ourselves] in that environment †¦ [Going with Google] would have felt somewhat like giving up†. In the cell phone industry, a biological system is the relationship of equipment engineers (for this situation Nokia), programming designers and the manufacturers of utilizations, online business, promoting, social applications, media administrations and so forth. The last choice †the association with Microsoft †was viewed as the best choice. Thus, in September 2010 Nokia’s board selected another CEO, Stephen Elop, who was a previous official at Microsoft, to welcome even more an emphasis on programming and put the premise of NokiaMicrosoft organization. Alluding to this association and the endeavor to forestall Google’s Android 1 OS and the Apple’s iPhone from possessing the whole cell phone advertise, Mr. Elop said that â€Å"this is presently a three-horse race†. Situated close to Mr. Elop in a London lodging assembly hall, Mr. Ballmer said â€Å"this organization with Nokia will quicken †drastically quicken †our Windows telephone ecosystem†. Be that as it may, the association didn't dazzle financial specialists, who drove down Nokia’s shares in Europe toward the start of February 2011. Experts said the dive was in acceptable part due to Nokia’s notice of â€Å"significant uncertainties† over how the progressions would influence the Finish company’s execution. Not long after taking over as CEO of Nokia, Elop conveyed an update to the representatives underscoring the need to achieve exceptional changes at the organization. Then again, Mr. Elop said the organization with Microsoft was just piece of Nokia’s system to recover piece of the pie and improve productivity in a violently serious market, in the interim broad firings at both the senior administration and processing plant level were normal in different pieces of the world, including Finland. In a Reuters report, Finland’s Economy Minister Mauri Pekkarinen said that Nokia’s rebuilding after the association with Microsoft â€Å"is the greatest basic change which has ever affected new innovation in Finland†. Because of the organization understanding, Nokia’s strong innovative work spending plan would likewise descend. The organization with Microsoft will see the youngster Windows Phone 7 stage become the prevailing stage on Nokia telephones. This implies Nokia will in the end stop transporting telephones furnished with its workhorse Symbian framework, however the organization despite everything expected to sell another 150-million items in 2011. Microsoft Phone 7 was propelled in 2010 and the primary telephones with the OS showed up available in October 2010; still, the system’s piece of the overall industry is little †close to 3 percent.

Benefits of a College Research Paper Service

Benefits of a College Research Paper ServiceCollege research paper services are designed to aid students and teachers in their research projects. To be successful, it is essential that students come up with original research findings using the power of the internet and reliable technology. In this case, services provided by the providers would do the job and more.Companies offering the service to provide online guides to assist students to complete their projects on time. Through this guide, students would be aware of certain procedures and techniques that would facilitate their project completion. These guides also give students a checklist for completing the required assignments. The aim is to guide students so that they will not procrastinate, make wrong decisions or simply give up their research projects.The services also provide tutors who help students perform certain applications to prepare for exams. Using these methods, students can improve their grades and avoid unnecessary missed deadlines.The services also provide college research paper services to government organizations and other professional groups. Sometimes, this can be an ideal and cost-effective alternative to hiring university students or even employees to complete projects for you. This saves you money since hiring a researcher would cost you time as well as money.Another advantage to the college research paper services is that they would customize the information provided to students as per their needs. With the help of this service, students can tailor their research projects to fit their needs and budget. All that they need to do is to specify in their research papers on how they want to write and how they want to use specific resources.The services also offer attractive packages to students and teachers who would like to pay a discounted price. At the same time, the papers they submit would also be reviewed by professional students to ensure that the content remains coherent and intere sting. The service would also guide students to prepare appropriate papers for presentations and use research tools to successfully answer different research queries.When choosing college research paper services, make sure that the company provides quality services at reasonable rates. The best way to find such companies is to surf the net and use various online search engines. You can also call various companies and inquire about their academic qualifications and credentials.

Ethical Judgements Limit the Methods Available - 1400 Words

We make decisions all the time whether it would be in the arts or in the natural sciences. Natural science is an area of knowledge that seeks for patterns. Meanwhile the arts is a discipline in which we express both ethical and unethical ideas that are more subjective. Both areas of knowledge are affected by the ethical judgements that people make in the production and of knowledge. Ethical judgements are related to human moral values and they affect how people should or should not act (Dombrowski, 2007). Even though some may say that ethical judgments vary by subject, location and time, but all ethical judgments have to be by conscious choices. Therefore, as a knowledge issue I will discuss: to what extent are we limiting ourselves from gaining knowledge with the judgements we have made? Art is different from the natural sciences because we know and gain knowledge mostly through sense perception, language and emotion. In the art world, most knowledge is gained by creating the art itself. Ethical judgements in art can change through time. Nude artwork used to be unethical, but as people started to accept them, they become more valuable. In this case, ethical judgements in the past limited the method in the production of knowledge because if there were restrictions to learn from nude figures, artists would not be able to realistically portray humans in art (â€Å"Top 10 Controversial Paintings in Art History. 2014). Despite this restriction in the past, nude paintings areShow MoreRelatedEthical Judgments in the Arts and Natural Sciences1390 Words   |  6 Pages Ethical judgements are a very potent limiting factor in both the arts and natural sciences, and although these judgements are often times subjective to specific people or cultures, they are extremely benefic ial. The exploration of these ethical judgements is vitally important in order to understand why exactly they are thought to limit the methods available in the production of knowledge in these areas, but must also be looked at with a fair and balanced perspective. To begin with, the definitionRead MoreEthical Judgement Methods1195 Words   |  5 Pagesknowing which are emotion and reasoning. This essay will tackle the knowledge issue which is â€Å"Is our ethical judgements hindrance on our knowledge a good thing?† I will be focusing on two areas of knowing which Natural Sciences and the Arts. To some ethics can simplify life, by just following what their religion or what their culture say. For example ‘you shall not kill’; this is a worldwide ethical view. It is seen in many religions and culture this gives a sense of order. On the other hand whenRead MoreEthical Judgement Can Restrain Someone from Expanding Their Knowledge1160 Words   |  5 Pageschild, I obeyed the rules, for the most part. But now, as a young adult, I realize that my parents ethical judgement towards profane music, impacted my understanding of the true purpose of hip hop music and the goal of the artists. I came to the realization that ethical judgement can truly restrain someone from expanding their knowledge. I then began to wonder to what extent can the ethical judgement towards the mechanisms utilized in the arts, and other areas of knowledge like the natural scienceRead MoreNew Generations and Ethical Judgements1037 Words   |  4 Pagesknowledge. This phenomena is evident through out various fields of study and it is well known that these limitations infringe upon the production of knowledge in both the arts and natural sciences. I intend to discuss how ethical judgements have imposed limitations on the methods available to society in the production of knowledge in both the arts and the natural sciences. Ethics can be seen as a set of moral values that lay the foundation for a person and help them to ultimately decide between what isRead MoreThe Code Of Ethics And Its Ethical Standards Essay1311 Words   |  6 Pageswhere first created in the 1960s and have been updated regularly since then. The Code of Ethics is an ethical benchmark for investment professionals around the world. The standards have generally been adopted regardless of job function, cultural differences and various laws that differ from country to country. As a CFA member, you are obligated to adhere to the code and its ethical standards. High ethical standards are imperative in preserving the public’s faith in economic markets and in the investmentsRead MoreChallenges Faced By Big Data945 Words   |  4 PagesChallenges Although the opportunities for Big Data in auditing are plentiful, there are also challenges that arise. One of the biggest challenges for Big Data is how it may affect the quality of auditors’ judgements. When dealing with large amounts of Big Data, auditors must maintain the standards of independence and professional skepticism. They must not let company’s Big Data findings significantly influence their audit opinion to the point where they succumb to audit risk and issue the wrongRead MoreIntroduction Of Artificial Intelligence : Self Driving Cars1547 Words   |  7 Pagessystem drives at the speed limit it has stored on its maps and maintains its distance from other vehicles using its system of sensors. The system allows a human to intervene and take control of the car by stepping on the brake or turning the wheel. While Google has no immediate plans to commercially develop the system, the company hopes to develop a business which would market the system and the data behind it to vehicle manufacturers. If and when these vehicles become available for the public to buyRead MoreResearch- Hh5001. 1.A Reflection Of Learning From The Group1221 Words   |  5 PagesTherefore, because of a sensitive topic I explain to the participants that they will be a risk of individual being emotional due to the state of the questions we were asking them. I have learnt about Bullying using qualitative research methods which is an investigation methods used in the United Kingdom and in Europe. I have collected the data through questionnaire research, consist of series of questions and other prompts for information from respondent’s analysis of forms of printed materials. I haveRead MoreThe Need For Rationing Increasingly Scarce Health Care Resources1543 Words   |  7 Pagesin a mass trauma incident, someone must decide which patients will receive a medical resource when demand exceeds supply. Similarly, within a societal framework, someone must decide whether the significant number of patients who cannot afford an available treatment should receive it, despite the cost. Hospitals, doctors, and commentators have responded to these difficult issues by either proposing or implementing rationing systems based on criteria, such as the social worth of the patient, likelihoodRead MoreQualitative Research Study And Action Research Essay1239 Words   |  5 Pagesresults analyzed. Validity and reliability upsurge translucence and lessen prospect of bias from the researcher (Polit Beck, 2017; Singh, 2014). For researcher to ascertain validity and generality of qualitative design, triangulation and rigorous method is required, this is researchers’ ability to assess and institute validity of their analysis from arrays of viewpoints and investigation (Polit and Beck, 2017; Ryan-Nicholls Will, 2009). Study Title and Summary of Content and Design The qualitative

Popular Culture at the Beginning of the 1960s Essay

Popular Culture at the Beginning of the 1960s 1960s Britain had not yet developed its own style and was still in Americas shadow. Britain was dominated by 1950s fashion and traditional values. But there were elements of change developing in radio, TV and theatre and this is what Im going to explore. At the beginning of the 1960s music was still heavily influenced by America. During the 1950s everyone was listening to Elvis Presley but by the late 1950s / early 60s new elements entered the music industry including new British artists. In 1959 Billy Fury, Cliff Richard and Adam Faith all appeared in the charts. They started to produce records basing their songs and styles on Elvis and his†¦show more content†¦Jackie Kennedy became a new fashion icon, wearing shifts and A-line dresses which had been designed in 1954/5 but not worn till 1960. They soon became popular. It gave women a new sense of freedom and allowed them to dress in their own way. Mary Quant opened her first shop in Carnaby Street which soon became very popular. She opened the way for a new generation of British fashion. The third type of popular culture controlled by America was film. The British film industry was in decline. Most films in the cinema were American, such as West Side Story and Psycho. A new brand of film featuring pop stars interested lots of teenagers. 1960 saw the start of something new in cinema, the Carry On films. They showed a new British humour which people had never seen in films before. Other films were gritty and realistic, that showed the working class and set the scene for what was to come. In Britain, radio was also starting to show are more distinctive style. It became one of the main sources of entertainment with shows like The Goon Show. This surreal comedy became very popular. Another well liked radio show was Beyond the Fringe, a satirical comedy that criticized the way the country was run in a light-hearted comedic way. But this made people think more about politics and changed the way people thought. TV was also starting to become very popularShow MoreRelatedPopular Culture at the Beginning of the 1960s Essay3766 Words   |  16 PagesPopular Culture at the Beginning of the 1960s The early 1960s was a period of time where standard of living was rising and there was more consumer goods to buy and people were on higher wages so could now afford luxury items which they would of never thought of buying. The 1960s was a period of great change, particularly in the younger generation of people. A good quote from the Prime Mister at the time sums up the early 60s in a way which many would agree with,Read MorePopular Culture in Britain at the Beginning of the 1960s Essay735 Words   |  3 PagesPopular Culture in Britain at the Beginning of the 1960s In this essay I will describe the key features of popular culture in Britain at the beginning of the 1960s. In the late 40-50s, life was drab, uniform and restrained. People generally had a low standard of living as a result of the Second World War. This was formally known as austerity. There were also people during this time period who were known as â€Å"angry young men†. These people complained about society, withoutRead MorePopular Culture of the 1960s Essay751 Words   |  4 PagesPopular Culture of the 1960s Popular culture changed a lot during the end of the fifties and the beginning of the sixties as during the fifties the average weekly wage of an employed adult doubled. This meant that people had more money in there pocket for leisure spending. More people had cars and could take day trips to the coast and the doubled wages meant people could take week or two week holidays during the year. The invention of the television was an overnightRead MorePop Art Movement Essay1127 Words   |  5 Pagesan abbreviation for popular art work. 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The advancing feminine cause influencedRead MoreThe 1960s Of The 1960 S1394 Words   |  6 PagesThe 1960’s were a time of great turmoil and change; people had many different ways to express themselves. Some did this through drugs, others through assassination, while some chose music. While there were many American musicians who were influential during the 1960s such as Jimi Hendrix, The Doors, and The Eagles, arguably none were as influential as The Beatles. Consisting of John Lennon, Paul McCartney, George Harrison, and Ringo Starr, helped change the face of popular culture of the 1960’s throughRead MoreFormal And Informal Dance At Hip Hop1090 Words   |  5 Pagesfew true dancers were noticed on the dance floor, the rest of the people would back off and watch the leaders battle it out. The informal dance competitions became common and popular they became part of the night at hip hop clubs. This competitive dancing helped hip hop retain the â€Å"battle’ culture that existed since the beginning of hip hop dancing. When hip hop first started it was very informal, but performative. As moves started to become more creative like popping, breaking, crumping, and lockingRead MoreSurfing Through Musical History : Music1512 Words   |  7 Pagesmusic in surfing actually evolves in waves. To be precise it happens in three waves, the beginning of instrumental music, surf culture theme based music and music produced by a surf environment are the most momentous stages of evolution of surf music that have impacted the surf world. Music has been around for centuries. In the early ages, music started off as a beautiful melody of instrumental sounds. The beginning of surf music began the same way in the Hawaiian Islands. There is no exact date as toRead MoreThe Sexual Revolution And The Contraceptive Pill1239 Words   |  5 Pagespill. On May 9th, 1960, the United States Food and Drug Admiration approved the world s first commercially produced birth-control pill, and from then on, the world would never be the same. The pill was heralded as ushering in a new age of â€Å"greater reproductive freedom to American women† and it was credited with starting the cultural paradigm shift commonly called Sexual Revolution (History.com Staff). However, the contraceptive pill itself did not have the power to change a culture, it was only anRead MoreThe Invention Of The 1960 S1319 Words   |  6 PagesThe 1960’s made an huge contribution to the world today. Many significant innovations were made around the w orld at this time. Also, many downfalls happened for lots of countries around the world. The 1960s are known for the assassins of many important persons from different countries. All in all, from the inventions of Etch-a-sketches to the first moon landing, the 1960’s changed the lives of people worldwide. The culture before the 1960’s of course had a big impact on how people acted in the

Berlin Wall Essay Example For Students

Berlin Wall Essay The Berlin Wall separated the people of East Berlin from the people in West Berlin. It separated families, kept people from their jobs, and caused people to die. It was erected in an effort to save East Berlins economy, but in the end it did so much more. The fleeing of residents of East Berlin to West Berlin affected the Soviet Union and East Berlin in two ways. The first of which was economic. By 1958, 15% of the population of East Berlin had fled to West Berlin. East Berlins economy provided much for the Soviets and among these 15% were doctors, lawyers, businessmen, and other essential figures for the East Berlin economy. The birth rate in East Berlin was higher than the death rate, but still 250,000 people were leaving every year. In 1961 alone, 5,000 doctors, 20,000 engineers and technicians, and 17,000 teachers left East Berlin. All together in the years from 1954 through1960, 4,600 doctors, 15,885 teachers, 738 university teachers, 15,536 engineers and technicians moved from East Berlin to West Berlin. Besides these professionals, 11,705 students with initial intentions of working in East Berlin left to work in West Berlin after getting their free education from East Berlin. This hit East Berlin very hard, for it needed these potential workers to rebuild the country after the destruction caused by World War II. Walter Ulbricht, the leader of the East German communist party and president of the Privy Council, was greatly distressed by the fleeing of East Berlins citizens, for it hurt his 7 year plan to bring East Berlins economy to the same level as West Berlins. Walter Ulbricht ordered regular police spot checks of anyone carrying a suitcase, but this barely had any impact on the number of East Berlin citizens fleeing. Citizens making many trips with very little baggage at once easily avoided them. Ulbricht tried very hard to convince Soviet Union to take over West Berlin, but the Soviet Union wanted to keep peace with westerners. Finally, the Soviet leader, Stalin, backed Ulbricht and declared that West Berlin must be turned into a free city in six months. The Western powers did not comply with these demands and Stalin, after six months, did nothing in retaliation for being ignored. During the six month s that Stalin spoke of, the citizens of East Berlin feared their time was running short to flee to West Berlin, so in those six months, more people fled than had previously been fleeing. Walter Ulbrichts seven-year economy plan forced farmers to share their land, which upset farmers and caused them to flee to West Berlin. Also, Ulbricht put so much pressure on factory workers to increase industrial output, that many factory workers fled to West Berlin to escape it. This obviously upset Ulbricht and he was able to convince the Soviet Union that the only way to stop the mass fleeing of East Berlins citizens was to use force. Ulbricht had earlier promised There are people in West Germany who want us to mobilize the construction workers of the GDR or build a wall. I am not aware of any such plans. No one has the intention of constructing a wall. Ulbricht ultimately changed his mind. From July 17 until August 2, 1945, a conference was held by the victorious powers that had defeated Germ any. Truman, Churchill and Stalin met at Cecilienhof castle in Potsdam near Berlin. The Potsdam agreement was established, which determined the shape of post war Europe. The Berlin wall went up in the night of August 13, 1961, while most people were sleeping. By the evening of the following morning most of the first phase of the construction of the wall was completed and the border between West Berlin and East Berlin was closed. The original elements and large square blocks were first used on August 15, 1961. It was completely up within a month. On the West Berlin side of the wall, there were 90 checkpoints on the 45-kilometer border, which is 2 checkpoints every kilometer. On the East side of the wall, there were 78 checkpoints. A second build was added in addition to the original build to prevent escaping in June 1962. These first two generations were eventually replaced by a third generation in 1965, which itself was replaced by a fourth generation, named Stutzwandelement UL, in 1975, which lasted until the wall was torn down permanently. A single segment of the fourth generation wall was11.81 feet high, 3.937 feet wide, weighed 2,750 kilograms, and sold for 359 East German marks per segment. There were about 45,000 of these segments in the Berlin wall and ended up costing 16 million East German marks. (Note: at the time a loaf of bread was 1.04 marks.) From July 17 until August 2, 1945, a conference was held by the victorious powers that had defeated Germany. Truman, Churchill and Stalin met at Cecilienhof castle in Potsdam near Berlin. The Potsdam agreement was established, which determined the shape of post war Europe. On the morning of June 17, 1953, many citizens awoke to radio news that workers in East Berlin were rioting in the streets. It soon escalated and just before noon, they were marching through the Brandenburg Gate with the intension to consolidate with workers in West Berlin. However, it all came to a quick end when Russian tanks drew up and fired into the unarmed crowd. American troops and British troops made a show of force with tanks and troops, but they did not intervene. Decades passed, however, and the fight for freedom did not weaken. Once in a while, someone tried to get through to the west. Only a few made it, and in all, 70 people lost their lives trying to get to the other side. In the mid 1980s there was a change in east-west relations. The freeze of the cold war started to thaw. Ursula Dixon, a citizen who experienced the fall of the Berlin wall first hand. Mikhail Gorbachev became the new leader in the Soviet Union, and voiced his opinion about the need for reconstruction of his own country and the world in general. It is not easy to change the approaches on which East-West relations have been built for fifty years. But the new is knocking on every door and window. -Gorbachev. On October 8, 1989, a group of pacifists held a candle light vigil in a church in the city of Leipzig. Thousands took to the stre ets shouting, No more violence! and Join us, Join us! More and more people were joining in as the sounds echoed through every street. By October 16, the number of protesters had reached millions. Loudspeakers could be heard throughout the city, says Dixon. The protesters words of opposition were as follows: We have worked our fingers to the bone for this country, and we are not standing by to see it all fall into ruins. The truth has come to light. A nation that cannot keep their young at home has no future. We, the people, Demand:1.)The right to free access of information. Tony Robbins Case EssayChoosing the site for the capital of Germany was a heated issue that was debated across the country. The debate was centered around the question of keeping the government in Bonn, the provisional capital, or to move back to Berlin, the former capital. The chancellor, the Bundestag, and key officials would make the move to Berlin while thousands of lesser officials would continue to govern from Bonn. Finally, in the year 2000, Berlin became the capital of Germany for good. Other issues such as abortion, which was very liberal in East Germany and demands for educational reform, were brought to the government. In answer to the contradiction between East and West Germany, the bundestag finally passed a compromise bill, loosening the law to allow more abortions, while still keeping certain restrictions. The demands for educational reform were not as quickly answered as the demands of the easterners about abortion. Western schools, filled to capacity before reunifi cation, were very crowded with easterners looking for better education. The country really needed money to set up new education and training programs for new teachers. Kohls government was able to set aside DM 7 billion to meet the most urgent needs. As the Germans had different outlooks on different issues, they had grown to feel more differently towards each other than they did when the wall first came down. The obstacles were more than economic and political issues. Over the past forty years, many differences had developed between the two countries. Many easterners were unprepared for a life in a free society. The westerners were a modern and fast-paced society, while on the other hand the easterners were decades behind the West. Westerners were tired of the easterners who constantly whined about their trouble and did nothing to change them. They felt that if reunification were to succeed, it would be because of their western support, western ingenuity, and western money. Easterners complained that the westerners were extremely arrogant because they had so much money and would come to East Germany to purchase goods because everything is cheaper there. They felt that the westerners were possessive and viewed themselves as superior to the easterners. Eastern Germans had never dreamed that reunification would bring this many differences and division. This left them disillusioned just as freedom itself. Living in a democracy was not as carefree as they had imagined. Still the easterners struggled, but some eastern-oriented political groups gained support. The disagreements would still stand un til both sides forgot at least some of their differences. Reunification would not be complete until more Germans came together and remembered that they had once been partners in making a dream come true. Regardless of continued tension, experts predict that the German people will succeed. As proof, many easterners have adopted the western motto: work hard and gather the benefits later. Instead of complaining, citizens are working hard and rebuilding their lives. Many westerners have found that the higher taxes have not really changed their lives. However they have taken the wait-and-see attitude, hoping that the worst of their reunification troubles are over. While progress is being made between the Germans, experts believe that corrections in economic, political and social policies could help speed up the process of reunification. The new Germany is blessed with funds, expertise, and the drive to succeed. Reshaping and changing the lives of millions of people is not an easy task, but many Germans are willing to continue until the work is finished. Their reunification is dream is somewhat stifled, but it still survives with the hope of many Germans. Bishop Martin Kruse, former leader of the West German Protestant church, expressed a steadfast hope that is shared by millions of Germans: What becomes of all this will be left to history and the hand of God. I am neither a prophet nor a politician, but I believe that we are growing together, not apart. It may take years, decades, or even centuries until Germany is unified as one without all the troubles that have slowed the process, but with the hope and drive in the Germans heart, it can and will be finished. Works CitedBerlin Wall. The World Book Encyclopedia. 1997 ed. 266. Borneman, John. After The Wall. USA: Basic Books Inc, 1991Facts about Berlin Wall. http://www.dailysoft.com/berlinwall/facts.htmThe Wall System. http://www.wall-berlin.org/gb/mur_tex11.htmlThe Fall of the Berlin Wall. http://www.andreas.com/berlin.htmlYancey, Diane. The Reunification of Germany. San Diego, CA: Lucent Books Inc, 1994. Gelb, Norman. The Berlin Wall. New York: Random House Inc, 1986Lilanger, Willaim. Berlin Wall. 1990 ed. 1016. Tus, Ann. The Last Division. Great Britain: Hodder and Stoughton, 1997. Berlin Wall. Great Events From History II: R 341.4 GRE, New York: 1992. Hafner, Katie. The House at the Bridge. New York, New York, 1995. Effects of the Berlin Wall. Encyclopedia Americana Vol. 3 pg. 597: New York, New York, 1999. World Book Millennium 2000. Berlin pg.498 Chicago, IL, 2000Britannica. Berlin Wall pg. 567. New York, NY. 1997THE TRAGEDY OF 9th OF NOVEMBER 1989 The Fall of the Berlin Wall http://www.guillotine.net/BerlinWall/tragedy.htmNOVODVORSKAYA Valeria The Berlin Wall Fell, but the Kremlin Walls are Still There http://www.online.ru/sp/chronicle-eng/22-Nov-99/102-eng.html

Marketing the Nintendo free essay sample

Relating relevant marketing theories to different aspects of Nintendo’s marketing scheme. Discussing how Nintendo are attempting to influence, modify or impact the consumer’s behaviour in particular. 3. Organisation and Product Overview Nintendo Co Ltd was founded 1889 in Kyoto, Japan; by Fusajiro Yamauchi. This company would eventually go on to develop and release this generations most successful gaming console; the ‘Nintendo Wii’. Originally the company produced and marketed a playing card game called Hanafuda. Becoming quite successful in this area the company eventually enlisted on the Osaka stock exchange in 1962 and continued to push further into the Japanese toy market (developing an assortment of toys over the time period). In the 1970’s Nintendo started introducing electronic technology to the Japanese toy industry; culminating in 1976 with the release of the first home television game (‘Colour TV Game 6’). The Nintendo as we know it today had been born. Nintendo have released many electronic hardware and software over the years; uilding up a strong relationship with the consumer along the way. We will write a custom essay sample on Marketing the Nintendo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With its release of countless gaming consoles and characters that have obtained icon status throughout the world, Nintendo is now a recognised name throughout the world. By observing the company history we can see how through constant successful releases Nintendo has nurtured a strong brand loyalty from its consumers. Introduced in 1985, ‘Nintendo Entertainment System’ was an instant hit; almost single-handedly revitalising the video game industry. Selling over 60 million units, this product introduced consumers to the names Mario and Zelda for the first times. Following the success of the NES, Nintendo released the iconic Game Boy in 1889 (a hand held gaming system). Although the screen was only 4 shades of grey, the device defined portable gaming and was extremely enjoyable. â€Å"Game Boy is the most successful video game ever†¦ selling over 150 million copies worldwide† (History-Nintendo, retrieved on 20/5/11 from http://www. nintendo. com. au/index. php? pageID=13). The Game Boy would see itself continually innovated over the years. However Nintendo didn’t ignore its home gaming consoles during this time, endeavouring to release more powerful gaming consoles, starting with the 16 bit ‘Super Nintendo’ (released 1991) and its successor the ‘Nintendo 64’ (released 1997). With the N64 setting new standards in realistic gaming. With the N64’s success leading the way for the Nintendo’s ‘Game Cube’, this was the first Nintendo product to utilise disk technology instead of cartridges. The ‘Game Cube’ was the final step that led to the development of the Wii. With each predecessor (both home and portable consoles) adding tiny bits of consumer information, consumer loyalty/base, technological advancements and company experiences to its development. The Wii was conceived in 2001, around the same time the ‘GameCube’ was first seeing release. Shigeru Miyamoto (co designer) stated in an interview that the concept involved focusing on a new form of player interaction. The consensus was that power isnt everything for a console. Too many powerful consoles cant coexist. Its like having only ferocious dinosaurs. They might fight and hasten their own extinction. (The Big Ideas Behind Nintendos Wii, retrieved on 20/5/11 from http://www. businessweek. com/technology/content/nov2006/tc20061116_750580. htm). It was conceived as a cheap, more easily accessible, fun gaming system. Designed for a broader audience; opposed to its main competition the Xbox 360 and PlayStation 3. The Wii was designed with some differences to its predecessors and competitors. The main difference is in the controller. Wii utilises a wireless, motion detection controller that resembles a television remote control. This was decided to allow more adults and non-gamers to enjoy the Wii; as the motion capture aspect allowed all ages and experience levels to pick up a controller and point, swing or slice away. This technology eventually leading the way for the ‘Wii Fit’ product range; which in itself is a huge success. Another difference is in the price, with Wii only costing $250 US up against the $500-$600 price for competition consoles. Since its launch, the sales numbers of the Wii have been higher than its competitors around the world. With the Wii selling more units in America (first half of 2007) than the Xbox 360 and the PS3 combined. (Nintendo the big winner, PS3 dead last for the first half of 2007); with this lead even larger in the Japanese market. As of April, 2011, Nintendo announced they had sold 86. 01 million Wii consoles. (Nintendo: Wii successor coming in 2012 retrieved on 20/6/11 from http://news. cnet. com/8301-13772_3-20056950-52. tml) With Nintendo’s huge customer base, reputation for high quality products, creation of iconic names (Mario Donkey Kong ect. ), history of innovation and understanding of their new broader target market, it is no surprise that the ‘Wii’ has been as successful as it has been. 4a. Theory 1 – Wii marketing in relation to Maslow’s Hierarchy of Needs Maslow’s Hierarchy of Needs is a human motivation theory that is based around the p sychology of consumers as individuals with ongoing or enduring wants and needs. The theory aids marketers and producers in determining what goods and services satisfy various ‘levels’ of human requirements, with five basic levels of needs that rank from low too high in priority (Refer Appendix A). (Schiffman, 2011). 4b. How does this apply to Nintendo Wii? Nintendo’s Wii is a product that can be associated with the requirements of physiological needs, social needs and esteem or ego needs. Physiological Needs * Health and fitness * Education * Competition and Entertainment The invention of the Nintendo Wii is about getting gamers off the couch and expanding gaming for greater use in our daily lives, particularly with the development of the Wii Fit which allows for a fill workout and attainment of weightless/fitness goals. Brain-training games, language games, musical games and sports/fitness games have been able to challenge consumers across a range of physiological and cognitive skills (Nintendo 2006). The marketing of Wii was aimed at promoting the benefits of its use, for entertainment in collaboration with the psychological benefits and entertainment factors. The ‘newness’ of this design means that intrigue was prominent in capturing and maintaining people’s attention and desire to try the new retail. A major landmark in marketing was also created when Nintendo launched its ‘Ambassador Program’ which was a trial for the Wii where people could give feedback on its use. This program involved multigenerational families, hard-core gamers and modern Mums hosting their closest friends and families in a social event that broadened the horizons of their target market (Surette 2006). Marketing the Wii within households as a ‘necessity’ was aimed at the physiological needs section of Maslow’s Hierarchy, attempting to show that this product is able to fulfil aspects of everyday life for its consumers. Nintendo also ensured that the gaming console was made affordable to consumers, with packaged bundles ranging from $250 – 500 depending on the accessories required (Nintendo Article). This meant that the product was not segregated to being purely a ‘luxury’ item, and places it in an achievable bracket when analysed in Maslow’s theory. Social Needs * Inclusion, importance of the affiliation need Love, affection and happiness * Interaction and relationships building The creation of Wii brought forth a new identity and experience to gaming, making the use of the product accessible to people of all ages and for purposes beyond entertainment. The Wii incorporates both physical and cognitive activity in its games, reaching a wi de variety of interests. The Wii also allows multiple players to be involved in the game at any one time, which is repeatedly demonstrated in its advertising campaigns, affiliating it with the ‘social needs’ in Maslow’s Hierarchy; where we show the want for ompanionship, inclusion and interaction. A primary example of Wii utilising our intrinsic need for ‘belonging’ as a part of the marketing of Wii can be seen in television advertisements featuring popular Australian family the McGrath’s playing active and seemingly enjoyable games on Wii Sports as a bonding session. This was a part of Nintendo targeting both gamers and non-gamers to this new technology, bringing an experience where without the barriers of age or previous experience (Nintendo Thinkbox 2011). The development of social and cyber networks in conjunction with ownership and playing of the Wii helped to create a ‘community’ of interest, once more building on the need for belonging for its members. The promotional strategy by Nintendo to make Wii Sports a standard purchase with all Wii’s differentiates it further from major competitors in PlayStation, whereas substitutable goods, the Wii works out cheaper with games and console pricing. The Wi-Fi connection on the Wii, also allows consumers to play online against friends, creating more interconnectivity and affirmation of social needs (Wii Article). Ego Needs * Inward or outwardly associated with self-esteem * Self-evaluating, Achievement * Image Association In Maslow’s Hierarchy of Needs, the ‘Ego Needs’ emulate from feelings of achievement, satisfaction with the association with an image and an overall connection with either inward or outward self-esteem through successes. Gaming products are an entertainment device which works on the premise that individuals will want to improve over time and gaining satisfaction out of doing so (Rogers 2004). This can be linked to the feeling of ‘prestige’ in the ego needs, with the Wii specifically allowing its users to self-evaluate their progress, such as in the game ‘Wii Fit’ where consumers are able to monitor their fitness and health gains from using the game. These health improvements and the image association of the ‘class’ of the Wii brand can also lead to improved self-esteem for the consumer (Schiffman, 2011). Nintendo has used its products differentiation from the norm of gaming products (which are standardised by fixed controllers) and variety of self-improvement games to increase its market share. Wii sampling events including gaming hours, retail midnight and music tours created hype around a range of games and benefits in accordance with this notion (Janiszewski 2010). Studies have shown particularly that adults and the older generation are a growing share of the market with the ageing workforce, and tend to look for more emotional outcomes or ‘being experiences’ leading to self-realisation and actualisation when purchasing new goods and services (Goodhead 1991). The positioning of Wii products as a gateway to experiences encourage purchasing for this purpose, making will span from one extreme of Maslow’s Hierarchy to the other. 4c. Conclusions and Recommendations Nintendo launched the Wii marketing campaign with a distinct aim to â€Å"involve non-gamers [and] expand the market† (Fils-Aime 2006) in the phenomenon of this new and innovative device. The main problem with the hierarchy in analysing the products connection to the target market is that it can’t be tested empirically so there is no way to measure when one need transfers across to the next. However, Wii can currently only be connected with three of the five levels of the pyramid, giving potential for new initiatives in marketing campaigns to expand upon this. The way that Wii has been marketed thus far has set is aside from its major competitors in PlayStation and Xbox, sticking to the motto that â€Å"playing is believing†, keeping Nintendo Wii as the actively involving gaming console (Janiszewski 2010). The future of the Nintendo Wii would be best benefitted from maintaining the successes of its hand-promotional campaigns, and continuing with expanding this niche market which has enthralled consumers globally. a. Theory 2 – Wii marketing in relation to Emotional Appeals As defined by Schiffman, Emotional motives are those that â€Å"imply the selection of goals according to personal or subjective criteria† (2011). There are feelings associated with this type of marketing such as â€Å"adventure, fear, romance and status† (Mortimer, 2008) ju st to name a few. It has become apparent according to research conducted by Mahjan and Wind that marketing to the emotion of an individual is on the rise; especially consider that not all purchasing decisions are made logically. Therefore it has become a key component of advertising today to be able to connect on an emotional level to the average consumer as well as to get them to purchase the product in question. The Nintendo Wii has been one of the highest selling game consoles in history, surpassing its main competitors, Microsoft’s Xbox 360 and Sony’s PlayStation 3. In the discussion below we will discuss how Nintendo has been able to use the emotional appeals approach to connect with their audience and been very successful in doing so. 5b. How does this apply to Nintendo Wii? The Wii has been one of the largest users of advertising that uses emotional appeals as of late. Because the Nintendo Wii is not your typical product that the average consumer would buy because it is not one that requires a straight forward â€Å"rational approach† (Mortimer, 2008). Instead it requires a much more emotionally based decision. It requires us to not listen to that voice of reason that is rational motives and in the case of the example given by Mahjan and wind â€Å"just do it†(2002) the logo for the sporting brand Nike. We don’t specifically know what ‘it’ is but it compels our emotions to do something that makes us feel better. One such example of the Nintendo Wii using this approach that was named earlier in this paper was the television commercial that shows the McGrath Family, one of Australia’s most prolific sporting families, enjoying themselves in the comfort of their home, playing video games on the Nintendo Wii. The advertisement has very little information involved with it but it does however invoke the emotions so that a consumer can be thought to believe that this make me feel better, focusing on Maslow’s hierarchy of needs, in particular a consumers increased self-esteem (Schiffman, 2011). This example is shown to be following the trend that the â€Å"Messages are becoming more vague while the emotions are becoming more vivid† (Mahajan and Wind, 2002). Other examples of celebrity endorsement for the Wii include Olivia Newton-John, Dame Helen Mirren and Rebecca Gibney. Another example of Nintendo using emotional advertising would be on their international website â€Å"www. wii. com â€Å" (Nintendo, 2010), on the website it show a group of at least 3 or more people sitting around a Wii while one person participate in a game. This exemplifies Maslow’s hierarchy of needs, in particular â€Å"social needs† (Schiffman, 2011) which is a very large motivator for emotional advertising. An example of this is given by Schiffman et. al. when discussing physiological arousal. He states that â€Å"television programs can generate physiological arousal†. When the consumer see’s the commercial, there needs are aroused and in this scenario, their needs are that they need to belong and their thought process makes them think that purchasing a Wii may help them with belonging, whether it would be in a group or in society in general. Due to this already successful approach involved with the sales of the Nintendo Wii. It is obvious to see that this approach with celebrity endorsements and emotionally motivated commercials is working very successfully with their sales as they have surpassed the 2 million units sold mark in Australia in 2010 (Salter, 2010). Another advertising campaign that has been utilised successfully by Nintendo Wii is the reintroduction and reinvigoration of their original titles back into their video game selection due to the Wii’s â€Å"planned obsolescence† (Mahajan and Wind, 2002). This allows for â€Å"continuity in the relationship† (Mahajan and Wind, 2002) as such. An example is Intel, a very successful company that specialises in software chip manufacturing. Just because the product may change, it does not mean that the effect has to as well. Intel have realised this through the consistent use of â€Å"its ‘inside Intel’ branding, along with a distinctive set of musical tones and cool looking, clean-room-suited representatives†(Mahajan and Wind, 2002) and because of this consistent approach, Intel have been quite successful. 5c. Conclusions and Recommendations Nintendo have been one of the market leaders when it comes to emotional appeals. Their market share as well as their advertisements alone, put them apart from any other competitor at this stage, however as more of their rivals start to adapt to this style of advertising, they will need to learn to be able to change their strategy in order to remain a power within the market force. 6a Theory 3 – Wii marketing in relation to Involvement theory Involvement theory focused on how advertisements or brand could stimulate to individuals personality makes link to its. Involvement has been used commercial ad on TV and paper, the early involvement theories relate to advertising and consumer behavior combined concept from research called as split brain theory. According to research, the left hemispheres of the brain ‘specialized’ in the sorts of information they process, it has roles that primarily cognitive activities such as reading, speaking and attribution information running. On the other side, the right hemisphere is that also responsible for non-verbal, timeless, pictional and holistic information. (Leon schiffman). It was discussed that activities such as watching commercial ad on TV were fairly passive minimally involving and were controlled by right side, on the other hand, such as reading print media were more involving and were controlled by left side on brain. (Herbert E,Krugman). In other words, the left side is more likely rational, active and realistic. The right side is emotional, metaphoric, impulsive and intuitive. Consumer involvement is now recognized well as an usual, or motivating, factor that drives consumer influences consumer are making decision whether purchase this product or not. There have four types of involvement level; †¢High involvement / rational †¢High involvement / emotional †¢Low involvement / rational †¢Low involvement / emotional 6b. How it relates to Wii? Wii now competed against several video consoles such as Xbox, play station in market area. In compare to those feature between PS3 ,Xbox and Wii, both PS3 and Xbox the main difference is use their own pad for using it while Wii uses remote controller which can be used as a handheld pointing device and detects movement in three dimensions. Next picture shows to customer make them attraction of wii, but also it shows to how Wii works. The available activity is that main difference against other consoles. Wii targets widely even who aren’t big fan of video games because Nintendo expects that they wanted to bring new consumers, not only sell to limited game users so that they focused on Wii strives to stimulate to customer leads play Wii. Generally thinking of playing game, it used to referred aspects of bad sight, Wii is that more easily to use to people more widely age. The main type of involvement involved in a Wii purchase is High Involvement/Emotional. Although not as expensive as a car or holiday in which most High involvement purchases are associated, the Wii is still expensive enough and has enough competition that it does involve high involvement from its consumers. Wii’s marketers make a point to highlight the differences in their product and its competitors to appeal to the high involvement involved in making a purchase between the 3 big gaming consoles on the market (PlayStation and Xbox being the other two). Their advertisements appeal to the emotional side of high involvement. Showing the social aspect of Wii in almost all of their ads ( which feature up beat music and bright colours) and also showing the social responsibility and the feelings of becoming healthier with their ‘Wii Fit’ product range. Their website has a huge amount of information on it. Showing features, upcoming additions, games, and many more things that appeal to the high involvement buyer. Nintendo does its best to make the gaming experience a family orientated decision and likes to inform all members of the family of the benefits they could receive from purchasing a Wii. This also appeals to the emotional side of the consumer through family. 6c. Conclusions and Recommendations Wii still holds a huge advantage over its competitors with emotional involvement and also through our research we found also gives a lot more information on their website as opposed to its main competitors. If you could find fault with their advertising is that it’s stayed the same for the past 3 years and with the introduction of similar products from tis competitors it has lost a bit of its advantage in being different therefore its high involvement style of marketing could begin to be not as effective.

How and Where to Sell Your Clothes for Cash Complete Guide

How and Where to Sell Your Clothes for Cash Complete Guide SAT / ACT Prep Online Guides and Tips Are you looking for ways to make some extra money? One of your best assets for fast cash could be sitting in your closet. Rather than letting your old clothes collect dust, try selling them online or at a local secondhand store. This comprehensive guide has all of the places to sell clothes for cash online or in person. First, consider these general principles of selling your clothing and accessories secondhand. Selling Your Clothes: What You Need to Know There are two main options for selling your clothes: online or at a secondhand store. If you sell your clothes online, you can use a general e-commerce site, like eBay, or go through a clothing marketplace, like thredUP. Either way, you'll be able to reach buyers all across the globe. If you prefer to make the sale in person, then you can do so at numerous secondhand clothing stores across the country. How does pricing work when you post your used clothes for sale? When you sell online, you can often set your own price. Usually, pre-worn clothes are set somewhere between one-third and one-half of the original retail price. You probably won’t be able to sell your $300 leather jacket for its original price, but rather should aim for somewhere between $100 and $150. Most second hand stores sell your clothing for one-third of the original retail price. Then, they give you one-third of that. As you can tell, you can potentially make more cash for clothes when you sell online. However, you'll also likely be investing more of your time. You can set your own prices, but you have to input more labor. When choosing how to sell your clothes, you should think about your return on investment in terms of both profits and time. However you choose to sell your clothes, you should present them in the best light. Your clothes should be freshly laundered and wrinkle-free. Ideally, they’re stylish and in good condition. If you’re selling online, then you may be responsible for presenting your items with high-quality photographs and realistic descriptions. If you’re selling clothes to a brick-and-mortar second hand shop, then the vendor will sort through your items and decide which ones to accept. Read on for the best ways to sell your clothes online and in person, along with some tips for successfully selling your old clothes for cash. Let's take a closer look at the best places to sell your clothes for cash! Best Places to Sell Clothes Online Selling your clothes online is a great way to reach an unlimited number of buyers across many locations. You can interact directly with shoppers by setting up an eBay account, posting on Craigslist, or advertising on your own social media channels. Alternatively, you can use a third party marketplace that specializes in certain kinds of clothes and helps you with payments, shipping, and advertising. Read on for the top websites to get cash for clothes online, whether you’re selling directly to shoppers or using a third party to sell women’s, children’s, men’s, or designer clothing. For Selling Clothes Directly If you use any of the following websites to sell used clothes for cash, then you’ll be responsible for posting images, setting a price, choosing a buyer, and shipping your goods. While the process may take some time at first to set up, it will get faster and easier with practice. There are some fees to watch out for, but you’ll be keeping most, if not all, of the profits. Here are the top sites to sell your clothes directly to shoppers, no strings attached. eBay If you want to reach a wide audience to sell old clothes, eBay is the way to go. To become an eBay seller, you first have to set up an account. Anyone who buys from you will give feedback. As long as you accurately describe your items and ship them on time, you should get a high rating. With a high rating, shoppers will see you as a reliable seller. Once you have your account, you’ll upload images of your clothing and write descriptions. Make sure to provide accurate descriptions of each item, with the brand name, color, and size, so that it will come up in a keyword search. You can let users bid on your item or set a â€Å"Buy It Now† price. You also choose shipping options, which the buyer selects and pays for. The transactions are conducted via PayPal. Once someone buys your item, you should ship it on time to ensure a good review. Pros: Set your own price Can build up a good reputation as a seller Sell anything you want Cons: Process can be time consuming Responsible for all aspects of transaction and shipping Unclear how popular eBay is for clothes shopping If you're willing to handle the transactions yourself, then eBay is a good option for selling your clothing. VarageSale VarageSale started in 2012 and now has millions of users across the USA and globe. Like Craigslist, it connects people within a community and allows them to sell and buy any type of clothing they want. You create an account, upload photos of your items, and set a price. When you approve a buyer, then you’ll set a meeting location to exchange the item. Because you’ll sell old clothes to people in your community, you typically won’t have to ship anything. You'll meet up and get money for clothes. Pros: Safe, increasingly popular platform Free to use Unlimited listings Easy to use interface Cons: Buyers limited by location and to users of VarageSale Craigslist You can sell just about anything you want on Craigslist. Like VarageSale, your audience will mainly be limited to people in your community who can pick up the items in person. You set the price, decide how you want the buyer to contact you, and choose a meeting location. Unless you set up an alternative payment system, the buyer will likely give you cash. Pros: Easy to use Keep 100% of profits Cons: Site not specific to clothes shopping Limited by geographic location When you sell through VarageSale or Craigslist, you set a meeting spot, like your house or a public place, to finish the transaction. Fam Fam is a members-only app where you can sell your clothes via your phone or another mobile device. You’ll upload pictures and descriptions and categorize your items by brand and size. Buyers shop by community, which might be a clothing brand or size. You need a Paypal account to use Fam. When someone buys an item, you’re responsible for shipping it and sending the buyer the tracking number. Pros: App gives you constant updates about buying and selling Specific to buying and selling clothing Cons: Only on mobile device Mostly limited to high-quality, fashionable contemporary or vintage items Your Own Social Media - Facebook, Instagram, etc. Finally, you could test out your entrepreneurial skills by advertising clothing on your own social media channels. You could invite friends to your Facebook page or Instagram feed, where you post photos of clothes. It’s not technically against the rules to let people bid in the comments. Since these sites are not geared toward e-commerce, you’ll have to figure out your own payment system, whether through Paypal or something else. You’ll also have to do all of your own advertising. Pros: No fees Can establish your own online clothing store Cons: Limited audience Success depends on your own social media and marketing skills Now let’s take a look at online marketplaces that specifically buy and sell secondhand clothing. Apps like Fam allow you to sell clothes right from your phone! For Selling Through an Online Secondhand Clothing Store These online vendors look at your clothes - either photos or the clothes themselves - and decide which ones meet their standards. Then, they’ll post and advertise whatever pieces they accept. Some stores, like thredUP, pay you based on what items they accept. Others, like Tradesy, are consignment stores that pay you a percentage of the profits once an item sells. All the stores take a commission fee of anywhere from 6% to 40%. Let’s look at the top vendors for women’s clothing, designer labels, and menswear. For Women’s Clothing The following two online marketplaces will advertise your clothes and help you through the shipping process. They prefer brand name clothes from stores like Zara, American Eagle, or J. Crew, or designer labels, like Burberry and Gucci. Both Tradesy and thredUP sell women’s clothing, while thredUP also accepts children’s clothing. Tradesy Tradesy is a consignment store that pays you when an item sells. It accepts all kinds of clothing, accessories, designer goods, and even wedding and bridesmaid dresses. To sell your clothes with Tradesy, you create an account and upload high-quality images of your items. Tradesy chooses which items to accept, and then it enhances your images to make them look professional. You can set your own prices. When an item sells, Tradesy will send you a pre-paid, pre-addressed shipping kit. The company deducts a 9% commission for any sales. In the case the buyer decides to return an item, you’ll typically get to keep your earnings, unless you misrepresented the item to begin with. Pros: Easy to use Set your own price Helps with shipping Cons: 9% commission fee Items could be rejected If you're using Tradesy, you'll make money once your item sells. thredUP thredUP is a good option if you have children’s clothes to sell, as well as any women’s clothing. Unlike some other online stores, you actually ship your clothes to thredUP as a first step, rather than just uploading images. To sell with thredUP, you first order one of its signature â€Å"clean-out bags.† You fill the bag with your clothes, and then send it to thredUP. The company will then evaluate your items and decide which ones to accept. It takes about three weeks for thredUP to process a clean-out bag. You’ll get paid based on what thredUP accepts and the selling price it assigns to each of your items. Any unaccepted clothes are donated to charity, or you can pay $9.99 to have the unaccepted items returned to you. Before sending your clean-out bag, make sure to check thredUP’s list of accepted clothing brands. Pros: Get paid based on what thredUP accepts, rather than what sells Can sell women’s and children’s clothes Cons: Must pay extra if you want unaccepted items returned to you Don’t know how much you’ll make for several weeks For Designer Labels and Vintage Finds Do you have any designer items or exceptional vintage finds that you’re looking to sell? These online shops connect buyers and sellers look to exchange high-end clothing and accessories. These high-end marketplaces are looking for designer labels. Poshmark As its name implies, Poshmark is looking for high-end brands and designer labels. They accept women’s, men’s, and children’s clothing. When you sell with Poshmark, you set your prices, plus you leave wiggle room for negotiation. Poshmark suggests you discount your item by at least 30% to 40% of the original retail price. For any sale under $15, Poshmark takes a flat commission of $2.95, and you keep the rest. For pricier sales, Poshmark takes 20%, and you keep 80%. You can spend your money at Poshmark or withdraw it as cash within three days of the delivery of your item. Poshmark helps you with shipping by sending a pre-paid, pre-addressed USPS shipping label when an item sells. You’re responsible for shipping any sold clothing within two days of purchase. If the package is over five pounds, then you’ll have to pay a little more for shipping. Pros: Accepts women’s, men’s, and children’s clothing Helps you with shipping Reputable site with safe transactions Cons: Limited to high-end labels Relatively large commission of 20% Poshmark helps you send your clothes to buyers with prepaid, pre-addressed shipping labels. Snobswap Snobswap is an online marketplace that also has several boutiques in New York, LA, Miami, Washington, DC, and other cities. It sells designer goods and helps you set prices based on the item’s brand, category, and condition. You can list your items for free, but Snobswap must approve each listing, a process that takes up to 72 hours. You’re responsible for the description, pictures, pricing, and shipping, which you should do within one to three days of purchase. Snobswap will deliver your earnings into a bank account or Paypal account. The company takes a 15% commission fee. Pros: Unlimited listings You have control over description and selling price Cons: Limited to certain designer brands Not a lot of reviews currently, so perhaps not a lot of users The RealReal The RealReal is another site for pre-worn designer items, both women’s and men’s. If you have 10 items or less, then you request a pre-paid Fedex shipping label and send off your clothes. The RealReal will evaluate, photograph, and price your items over the next 10 to 15 days. Any unaccepted items are returned to you. If you have more than 10 items, then you may qualify for the company’s White Glove Service. The RealReal will send a Luxury Manager to your home to pick up the clothing free of charge. You’ll get 60% of sales under $9,999 and 70% of sales totaling $10,000 or more. Sellers get paid on the 15th of every month for items that were sold during the previous month. Pros: Can submit items for free White Glove Service for qualifying sellers Accepts both women’s and men’s clothing Cons: Limited to designer labels High commission fee of 30-40% If you're selling more than 10 designer items, then you'll qualify for The RealReal's fancy White Glove Service. For Men’s Clothing As you read above, some online used clothing stores, like VarageSale and Poshmark, accept men’s clothing. Most of the other sites, though, cater exclusively to women. This next site is one of the rare stops online for pre-worn men’s clothes. Grailed Grailed is a community marketplace for men’s clothing. You’re responsible for listing your items and providing descriptions and images. You can communicate with buyers and decide whether or not to accept their offers. To hedge your bets, you can accept several offers. Whoever pays first gets the item. Grailed has three clothing categories: Grailed, Hype, and Basics. The Grailed marketplace is, according to the site, â€Å"reserved from high quality, coveted items...typically from well-known designers and in wearable condition.† Items in the Hype section should be new releases or streetwear. The Basics section contains â€Å"well-known mass market brands† and vintage clothes. Grailed takes a relatively low commission fee of only 6%, and it discounts this fee for popular sellers. You'll make money on an item once it sells. You’ll use Paypal and be responsible for shipping and providing tracking information to buyers. Pros: One of the few sites that only sells men’s clothing Accepts a range of clothes and brands Low commission fee Cons: No help with shipping Audience limited to Grail shoppers Grailed is one of the rare online marketplaces that caters exclusively to men's pre-worn clothing. Tips for Selling Clothes Online To be successful selling clothes online, you should become close friends with your camera. Unless the site photographs your clothes for you, you’ll be responsible for uploading pictures and writing descriptions. You want to present your items in the best light, literally. You should try to take your picture in natural light from several angles - perhaps five per item. Make sure the background is simple, plain, and clean. Try to give as realistic a representation of each item as possible, in terms of both the images and descriptions, which should discuss the item’s brand, size, and condition. Besides presenting your items well, you may also have to navigate your way around a PayPal account. You’ll simply need to set up an account and link your credit card or bank account information. PayPal charges 2.9% + 30 cents for transactions made with a debit card or credit card. If you’d prefer to bring your clothes to a store in person rather than sell them online, then you’ll likely find several options in your area. Read on for the best used clothing stores throughout the country. To successfully sell your clothes online, you have to be comfortable using the website and, for most stores, uploading high-quality images and descriptions. Best Brick-and-Mortar Stores for Selling Your Clothes There are several franchised used clothing stores with locations throughout the country. You might also have an independent store in your area, something you can locate with a quick Google search. The following five stores have numerous branches throughout the U.S. Read on for the best places to sell clothes for cash. Buffalo Exchange Buffalo Exchange sells men and women’s clothing in Arizona, California, Colorado, DC, Georgia, Illinois, Louisiana, Massachusetts, Minnesota, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Oregon, Tennessee, Texas, and Washington. Some stores are more crowded than others, but all accept walk-ins and will evaluate your clothing on the spot. You’ll get cash for clothes they accept based on the selling price of the item. Most stores price items at around 30% of the original retail price. Then, they’ll usually give you 30% back in cash. If you choose store credit over cash, then you may get a higher percentage of the selling price, like 50%. According to its website, Buffalo Exchange is â€Å"always buying the best of all seasons, including current trends, denim, designer, everyday basics, leather, vintage, and one-of-a-kind items.† Your clothes should be freshly laundered, ironed, and in good condition. If you don’t have a store nearby, you can also use Buffalo Exchange’s â€Å"sell by mail† program. To use this program, you would send about 20 to 40 pieces of clothing in a prepaid shipping bag. Buffalo Exchange will process your items in four to six weeks. Pros: Popular store Many locations Accepts walk-ins Cons: May make less money than you would selling online Swedish-born Kerstin and Spencer Block founded Buffalo Exchange in 1974. The successful store got its name because the founders "thought the word 'buffalo' sounded very American." Clothes Mentor Clothes Mentor is another popular secondhand store with 138 stores across 29 states, plus 50 more stores opening soon. Their process and pricing are similar to those of Buffalo Exchange. They accept walk-ins, pay cash on the spot, and pay about one-third of the selling price, which is set at about one-third of the original retail price. The whole evaluation process takes just 20 to 30 minutes. Pros: Many locations Accepts walk-ins Get cash on the spot Cons: May make less money than you would selling online Uptown Cheapskate Uptown Cheapskate is another option for selling your clothes if you live close to one of its 40 locations in 17 states. You walk in with your clothes and get cash back on the spot. If you like, Uptown Cheapskate will donate any leftover items to charity. They accept women’s clothing from sizes 0 to 18 or XS to 2XL. They also accept men’s clothing from XS to 2XL. Pros: No appointment required No required brands Cons: Not as many locations as some other stores Plato’s Closet Plato’s Closet is geared toward gently used children’s and young adult clothing and accessories. They accept brands like Aeropostale, American Eagle, Billabong, Lululemon, and Steve Madden at over 450 locations across the U.S. and Canada. Plato’s Closet doesn’t require appointments, so you can walk in with your or your kids’ clothes and get cash back on the spot. The store doesn’t have a set fee or cash back policy, instead stating that they determine pricing based on style, condition, and brand. Pros: Specifically geared toward children’s and young adult clothing Many locations Cons: Reviews suggest that the store is picky and doesn’t give much cash back Plato himself held the first clothing swap, where philosophers and scholars tried on each other's togas while discussing the meaning of life. 2nd Time Around 2nd Time Around is a consignment store with locations in Connecticut, Illinois, Florida, Massachusetts, Maine, New Hampshire, New Jersey, Pennsylvania, Rhode Island, Vermont, and Washington, DC. You’ll need to make an appointment with your local store to present your items. For the items it accepts, 2nd Time Around prices clothing at 30% to 40% of the original retail value and high-end handbags at 50% to 65% of retail price. As for new items with tags, it will price them at 50% of retail price. For any items that sell, you’ll receive 50% to 70% of the final selling price. If you like, 2nd Time Around will donate any unaccepted items to the Joyful Heart Association. Pros: Get higher percentage of selling price than some other stores Accessible if you live on the east coast Cons: No walk-ins Limited brands High commission fee Local Secondhand Clothing Stores Finally, you might have an independent secondhand clothing store in your area that buys used clothing. Boston, for instance, has The Garment District, and NYC has Beacon’s Closet. If you want to go local, check out the website or call to see what clothes they accept and whether they take walk-ins or require an appointment. If you decide to sell your clothes in person at a used clothing store, what steps should you take? Look locally to find even more options for secondhand clothing stores. Tips for Selling Clothes to Secondhand Clothing Stores Secondhand clothing stores tend to be selective about what they accept. To be successful, you should wash and iron all your clothes to present them in the neatest condition possible. You might also call the store beforehand to get a sense of what it’s looking for in terms of season and style. Often, the best time to sell clothes is in the few months preceding their season. For instance, stores are more likely to buy summer clothing between February and June. Much later, and they’ll be more interested in fall and winter clothing. Finally, you could ask the company about the best time to come in to avoid a long wait. If no other sellers are in front of you, then you might be able to get in and out of the store within 20 minutes with cash for clothes in hand. Beside these numerous options for selling your clothes in person or online, there’s one more traditional way worth mentioning - holding a yard sale yourself. Sell Clothes the Old-Fashioned Way A final way to sell your clothes is to hold a yard sale. You could put up signs on the street or advertise to friends and family through social media. You probably can’t set as high prices at a yard sale as you would online, but you may get some buyers if you live in an area with lots of people traffic. What about those clothes that don’t sell, but you still want to get rid of? Is there any financial benefit to be had for items that are no longer in style? If none of these other options appeal to you, you could always try having a yard sale to sell your clothes. Donate Your Leftover Clothing For any clothes that don’t sell, you can donate them to a charity, like Goodwill or the Salvation Army. Not only will you be helping people in need, but your donations will be tax deductible. Indirectly, you’ll still be getting some cash back for your old clothes. Now that you know where to sell your old clothes (so many options!), how do you start? How can you sort through your wardrobe and effectively clear out the outfits that you no longer wear? How to Sort Through Your Clothes Effectively Do you ever feel like your drawers of full of clothes yet you have nothing to wear? Do you wish you could minimize but aren’t sure how to start? If you’re suffering from having too much stuff, you’re not alone. Consider the following statistics: One of out every 10 Americans rents offsite storage for their possessions (New York Magazine). The home organization industry has more than doubled in size since the 2000s (Uppercase). The average American woman owns over 30 outfits (Forbes). Most of us could benefit from cutting through the clutter, but minimizing is easier said than done. While it’s easy to think you might like an outfit again someday, it’s more likely that you won’t circle back to it. One of the best ways to sort through your clothing is to take everything out of your drawers and closets. Consider each item individually, deciding whether it makes you happy. Would you enjoy wearing this item today (weather permitting)? If you find yourself hemming and hawing, then you’re probably better off without it. Put back the pieces that you know you love and want to wear, and sell or donate the rest. Not only will you make some cash back, but you’ll feel the benefits of a more organized and decluttered life. Clean out your cluttered closet and make some cash by selling your old clothes to a secondhand store. Selling Clothes for Cash: Final Thoughts Whether you’re looking to clean out your closet, make some fast cash, start an online boutique for all of your amazing vintage finds, or all of the above, you can easily sell your old clothes for cash. According to Racked, reselling clothing has exploded into a $16 billion industry, and is continuing to grow at a rate of 6% each year. Online marketplaces and retailers connect you with a wide array of buyers across the country and world. Used clothing stores, like Buffalo Exchange and Plato’s Closet, also let you walk in and sell your clothes for cash in one quick stop. Since there are so many options, you have to think about which selling technique makes most sense for you. Selling online usually means you can make more money, but you'll also have to invest more of your time into the transaction. Selling at a local store may mean less profit, but it could be more efficient overall. Whichever method you choose, you'll want to find a balance among your time, energy, and money you make back on clothing you no longer wear. By selling your clothes, you can make money, clear out your closet, and reduce waste as part of the recycled clothing movement. Win-win-win.

Midterm exam Assignment Example | Topics and Well Written Essays - 750 words

Midterm exam - Assignment Example The new constitution, of the Second Republic, established a strong Executive, and also a President elected through popular vote by universal male suffrage, instead of the National Assembly. In the election held on December 10-11, 1884, five candidates participated; they included Lois Napoleon, General Cavaignac, Lamartine, Alexandre Auguste Ledru-Rollin, and Raspail. The election campaign of Napoleon appealed to the left and the right. His manifesto supported family, religion, property, and eternal basis of social order; in addition to providing more work, ensuring comfortable old age for workers, and introducing favorable industrial laws. The election results were announced on December 20, 1884 and Louis Napoleon won with 5,572,834 votes, 74.2 % of total votes cast. After the victory, he immediately moved to the Elysee Palace (Spitzer 36). Louis Napoleon became Napoleon III on December 2, 1852. Following official request by for the Empire’s return, the Senate organized a referendum to be held on November 21-22, 1852, concerning making Napoleon emperor. 97% of voters voted in favor of the referendum, this represents 7,824,129 votes. Hence on December 2, 1852 the second republic ended and the Empire was restored. The referendum victory, therefore, introduced the Second French Empire; and the President’s title changed to Emperor Napoleon III (Spitzer 40). The main priority of Emperor Napoleon III was modernizing the French economy, which was behind the economy of United Kingdom and some German states. Napoleon IIII wanted the government to have an active role in the improvement of the economy. He advocated for the government enhancing infrastructure necessary for economic growth. He ensured the rebuilding of central Paris; this rebuilding enhanced commercial innovation and expansion. Borne Marche, the first departmental store in Paris was opened din 1852. The Emperor opened the French market to

Patriarchy, the System Essay Example | Topics and Well Written Essays - 2000 words

Patriarchy, the System - Essay Example However, Johnson would want to show to us that these would not be able to present us the actual working social patterns in the society. In order for us to better grasp the vital thoughts of Johnson about patriarchy, being acquainted to the idea of a system, participation and resistance are important concepts that highlight the presence of male privilege and female gender oppression. We shall be able to discuss them in concrete and great detail for us to take hold of the ultimate concept that Johnson would want to share with us. The article entitled â€Å"Patriarchy, the System: An It, Not a He, a Them, or an US† is the actual work of Johnson depicting rich information about patriarchy as a system and how systematic male gender privilege informs sexism. This work is the actual reference of all the concepts and thoughts integrated into the work at hand. This paper explains what Johnson means by Patriarchy, the System, elaborating how male gender privilege and female gender oppre ssion consist of more than simply the actions of individuals. The work at hand also involves examples for us to understand how systematic male gender privilege informs sexism. ... nge of this system, but Johnson believes that the individual choices of actions could make a difference, and even could possibly initiate total system change. Johnson started to define Patriarchy as a system by elaborating some examples of other systems like capitalism and the game ‘monopoly’. For Johnson, in a capitalistic society, every worker has less power to level up with the capitalists and would never have any chance to exercise what they would want to do even if they could (p. 30). The reason is that they are strongly confined within the system that everyone is doing, and so it is hard for an individual to deviate from the entire working system. In a capitalistic society, the rule is to gain, no matter how detailed personal convictions may internally protest or showcase disapproval. For as long as the ultimate goal is achieved in the end, the whole system can be said that it conspires to create a necessary output. In addition, Johnson also provides a detailed exa mple by explaining the working concept of a game called ‘monopoly.’ According to Johnson, this game manifests actual working system, which aids the individual player to best the opponents. The purpose of the game is to win, but prior to winning, there is an actual system that everyone should participate and show no resistance particularly with the working rules (p. 34). The important points that surface in the above two examples are the actual concepts of ‘participation’ and ‘least resistance’ that could help us elaborate the complex system surrounding patriarchy. According to Johnson, socialization is a mechanism for training people to participate (p. 37). As we therefore participate in social systems, we are shaped as individuals leading us to participate in social life via

Percy Jackson and the Lightning Theif Essay Example for Free

Percy Jackson and the Lightning Theif Essay Percy Jackson and the Lightning Thief is an amazing book (in my opinion) that was created by Rick Riordan. I enjoyed this book a lot because of all the detain that Mr. Riordan had put into the book and with all of the facts about Ancient Greek myths, I picked it out in the first place because I had became really interested in finding out about different cultures which included Greece . The main character, Percy Jackson, lives in New York city with his mother, Sally Jackson his lazy step-father, Gabe Ugliano. Later on in the story, Percy finds himself living in Camp Half-Blood with his best friend, Grover Underwood. Camp Half-Blood is for children with Greek Godly parents. All children who go to the camp have ADHD Dyslexia. The camp is on Long Island Sound and is funded by a strawberry farm that the camp takes care of. I think that the book is placed in the modern days. You can figure it out because in the camp, you are forbidden from bringing any electronics, such as cell phones since it can easily attract monsters. One of the main events in the book is when Percy and his class are on a field trip to the Museum of Natural History. As his history teacher, Mr.  Brunner babbles on about the museum, Ms. Dodds (a teacher who came along) pulls Percy away from the group and into the Roman Greek center. Just after entering the room (no one else is in there), Ms. Dodds turns into this hideous monster with glowing red eyes, wings long fingers. Obviously, she wasnt human. Ms. Dodds lunges at Percy (who was still confused and shocked) until Mr. Brunner comes running into the room. The history teacher throws a pen at Percy and out comes a sword that Mr. Brunner used in class during special events. Percy kills Ms.  Dodds after that (she turns into gold dust) and later returns to the school bus. Nobody in his class remembers Ms. Dodds when Percy asked Grover, he looked very nervous before replying. Obviously, something was going on. A second major event is when Percy and his mom go to Montauk stay in a cabin at the beach where his mother and father had met. Later at night, a hurricane is starting to form Grover suddenly shows up with (as Percy describes it) Shag carpet pants on . Grover urges Percy and his mom to leave immediately the three of them hop into Sallys car. Percy soon learns that Grover is actually a satyr though he had called him a half-goat at first which offended Grover. As their car speeds away from the cabin, a strike of lightening hits the car which makes the car swivel into a ditch giving them an image of a beast of some sort charging towards their car. The three of them escape the car and run (Though Grover was unconscious). The beast was actually a minotaur (half-man, half-bull) and it kills Sally. Percy builds up his strength and pulls out its horn and stabs it, turning it into dust. He soon passes out. That event gave Percy the urge to go rescue is mother from the Underworld. . Later in the story, Percy finds out who his father really is. The camp decides to play capture the flag. Percy is assigned to patrol a small creek by Annabeth Chase (daughter of Athena) is suddenly attacked by a group of Ares children, Clarisse La Rue her siblings. They came back for revenge because he had humiliated her and her siblings by shooting toilet water in their faces just as Clarisse was about to shove his face into the toilet. Clarisse charges at Percy with her electric spear given to her as a gift and Percy stumbles into the creek. Instead of feeling weak, he suddenly feels a sudden surge of power go through his r his head. Poseidon. . . Earth shaker, Storm binger, Father of horses, Hail Perseus Jackson. son of the Sea God. body. But then something happened. The water seemed to wake my senses, as if Id just had a bag of my moms double-espresso jelly beans . Percy, suddenly feeling a lot of strength, fights back against Clarisse her siblings until they are all defeated. Percy even snaps Clarisses spear in half. Luke Castellan (son of Hermes) captures the flag for Percys team Percy tries to step out of the water, suddenly feeling weak again. Suddenly, a black hound the size of a rhino, with lava-red eyes and fangs like daggers appears out of nowhere and attacks Percy, ripping through his armour. Chiron (Aka: Mr. Brunner and centaur) shoots several arrows at it and Percy staggers back into the water and an image of a trident appears ove Another main event is when Percy finds out who had stolen Zeus Master Hades Helm of Darkness before returning to camp half-blood, Percy had gotten into fight with Ares, the God of War. The war God had given Percy a backpack in the beginning of his quest inside of it was Zeus bolt the entire time. Ares confesses that he stole the Helm of Darkness and Lightning Bolt from the original thief, planning on making a war between Hades Zeus. Percy and Ares get into a fight Percy eventually wins, earning the Helm of Darkness, A helmet of Hades that was stolen from him. Percy, Annabeth Grover fly to New York from California to return the bolt to Mt. Olympus on the top of Empire State Building. Percy returns the lightning bolt alone while Annabeth Grover go back to the camp. After returning the bolt, Percy meets his father and who had acknowledged him as his son. Percy returns to Camp Half-Blood as a hero at the end of summer, Luke Castellan confesses to Percy that he had stolen the bolt helm before attempting to kill him with a scorpion. Luke runs away while Percy is saved by a group of wood nymphs . The main character is of course, Percy Jackson . He is described fairly tall, good looking with bright green eyes and jet black hair. Percy is introduced as a troubled twelve year old. His green eyes often remind his mother of his father. Percy is considered very troubled. He gets irritated when called by his first name which is Perseus and has been expelled from every single school that he had been to. Throughout the book, Percy becomes stronger in both physical and mental ways. He becomes more brave, confident, and learns that he is a natural leader. Percy is also very willing to risk his life for others. He showed that trait by journeying to the underworld to get his mother back. Percy hopes that he can bring back Zeus Master Bolt get his mother back before its too late. Percy is described the protagonist in the book while the antagonist isnt exactly shown until later in the book. While Percy, Annabeth and Grover do the best they can while out on the quest, Luke Castellan was the unsuspecting villain. Luke always acted nice towards Percy, trying to get close. When he had given Percy flying shoes to help him in the quest, Luke had meant it to lead Percy to his death. Overall, I enjoyed this book a lot and I give it a nine out of ten. The book is filled with lots of adventure (theres never a dull moment) comedy things that people now a days would consider, fake or untrue even though it is very interesting. I recommend this book to all ages but a bit more to people ages 10 to 12, even teenagers. I recommend it around that age because thats around the age where you start to become more curious about things out there in the world. You start to become more open and realize what you really are interested in and Percy Jackson and The Lightning Thief is a great book to realize what types of book genre youre interested in it helps show you that there is always a hidden potential inside of you.